About
An illustrator and creative studio lead with first-hand experience building hospitality brands.
Practice & life
Aviva Dashuang (Luo Jing) is an illustrator and creative studio lead with hands-on experience co-founding food and gelato brands. After eight years of study and life in France, she now works between Shanghai and Tianjin, drawing inspiration from people, food, cities, and the small emotions of everyday life.
Brand experience
As a co-founder of Fluffy, Gegelato, 丛欢酒饭, and 丛欢意大利小酒馆, she has contributed to brand planning, design, and operations. This experience shapes a practical understanding of how illustration can live across products, packaging, menus, spaces, and customer experiences.
In 2023, she shared Fluffy’s creative approach with Tim Cook and demonstrated how the iPad supported the brand’s design and everyday creative work.
Talks & Workshops
In 2022, Aviva was invited to present Fluffy’s brand-building practice in a Today at Apple Design Lab at Apple Shanghai iapm, covering character IP, seasonal visual systems, product and spatial applications, and an iPad-based creative workflow.
How we work
Understand the brand and where the work will live
Align on concept and visual direction
Create the illustration and its applications
Deliver files and support production