Warm stories drawn from thoughtful observation.

Practice & life

Aviva Dashuang

Aviva Dashuang (Luo Jing) is an illustrator and creative studio lead with hands-on experience co-founding food and gelato brands. After eight years of study and life in France, she now works between Shanghai and Tianjin, drawing inspiration from people, food, cities, and the small emotions of everyday life.

Brand experience

Creative thinking grounded in real business.

As a co-founder of Fluffy, Gegelato, 丛欢酒饭, and 丛欢意大利小酒馆, she has contributed to brand planning, design, and operations. This experience shapes a practical understanding of how illustration can live across products, packaging, menus, spaces, and customer experiences.

In 2023, she shared Fluffy’s creative approach with Tim Cook and demonstrated how the iPad supported the brand’s design and everyday creative work.