About

Aviva Dashuang

I’m an illustrator. I also help run a few brands and small shops of my own.

Aviva Dashuang standing on a riverside bridge with city architecture behind her

I’m Luo Jing, also known as Aviva Dashuang. I make illustrations and work on visual ideas for brands.

I spent eight years studying and living in France. These days, I mainly work and live between Shanghai and Tianjin. People, food, and the small details of city life often find their way into my drawings.

Alongside illustration, I’ve helped start and run a few food and lifestyle brands, including Fluffy, Gegelato, and Joyeux Bistro. It has shown me how a drawing becomes part of a package, a menu, a shop, or something a customer actually holds.

Today at Apple

2022 · Apple Shanghai iapm

In 2022, I joined a Today at Apple session at Apple Shanghai iapm to share how we create for Fluffy and use iPad in our everyday illustration and design work.

Aviva Dashuang presenting Fluffy’s brand design to an audience at a Today at Apple Design Lab in Apple Shanghai iapm
A Today at Apple presentation showing an iPad illustration workflow applied to a Fluffy mobile brand space

Fluffy · 2023

In 2023, I shared Fluffy’s creative ideas with Tim Cook and talked about how we use iPad in our everyday design work.

Aviva Dashuang and Tim Cook standing together in front of the Fluffy food truck in 2023
Fluffy, 2023 — sharing our creative work and iPad process with Tim Cook.

A project usually starts with getting to know the brand and where the work will live. From there, we find the visual direction together.

If you have a project in mind, I’d love to hear about it.

Get in touch